
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
📰 newsletter overview
🧪 what I'm building: behind the scenes of making $$ with newsletters + plans for my agency
🚨 big news: beehiiv just turned into a full business platform
🤖 ai tools & skills: find profitable trends in your niche in under 5 min
🛠️ tutorial of the week: how to build a competitor tracking system with ai and google sheets
📊 founder newsletter breakdown: this man turned a one person business into $5m+/year with one email a week

🧪 what I'm building
Heading up North this weekend to clear my head and map out the next chapter for the agency.
The direction's pretty clear: outreach + closing deals. That's the priority.
Content wise, instagram's in motion, and youtube is next on the list.
The thing I'm most excited about right now though, is what's happening with my beehiiv newsletter.
The revenue is starting to compound and I’ll show the flywheel of how money comes in from cost per clicks + promos and gets reinvested into paid ads for the newsletter, and within a month you've grown both your subscriber count and your monthly revenue.
Going to walk through exactly how it works on youtube
Stay tuned for that one.

🚨 big news
beehiiv just turned into a full business platform
They shipped:
digital products
an AI website builder
a link in bio tool
web analytics
dynamic content
automations
podcast hosting
and an ad network
The number that jumped out to me most was the 0% commission on digital products.
You can sell PDFs, eBooks, templates, coaching calls, whatever you want, and beehiiv takes nothing.
If you're selling a $500 course, that's $50 per sale you get to keep instead of handing it over to a platform.

this kills the endless tool stacks
Most founders I know are running their business across five or six tools all stitched together.
Linktree is for link in bio, gumroad or stan for products, then a separate website builder, google analytics, a podcast host, and zapier to glue it all together.
Every single one has its own login, its own billing, and its own learning curve.
It's exhausting.
beehiiv simply collapsed all of that into one place.
The ai website builder lets you describe what you want in plain English, and it builds it for you.
You can even clone a site from a screenshot.
The analytics are native, and podcast episodes auto publish to your site.
the features worth paying attention to
Dynamic content is the one most people are going to sleep on.
You can show different content to different subscribers based on their location, interests, or subscription status.
That means you can run targeted ads inside your own newsletter:
higher relevance → higher engagement → better deliverability.
Automations also finally work the way they should, here is an example:
A new subscriber signs up → they get a welcome sequence → your team gets a slack notification → they get a discord invite.
All this without you touching a thing.
The ad network already has over 50,000 newsletters and brands like nike, netflix, and hubspot running through it.

If you're a founder who wants to monetise but doesn't have time to chase sponsors, this is probably the fastest path right now.
If you're still stitching together tools to sell products, host content, and track performance, it's worth looking at what beehiiv is doing.
It’s really nice to have one platform that handles the infrastructure so you can focus on the things that actually make your business money.

🤖 ai tools & skills
niche trend scanner
This is a skill that we built that automates niche research.
Then it uses ai to pull out pain points, trending topics, unanswered questions, and content gaps.

Everything gets organized into a google sheets with three tabs:
trend analysis
content opportunities
raw data.
The whole thing runs in 2 minutes.
Most founders spend hours scrolling social media and google trying to figure out what their audience actually cares about.
This does that research automatically and gives you a ranked list of opportunities you can act on today.
If you are picking a niche, validating an offer, or planning content for the week, this saves you an entire afternoon of manual research.
This skill is free for my community members.
You can grab this inside my skool community.


🛠️ tutorial of the week
how to build a competitor tracking system with ai and google sheets
Most founders check their competitors once, maybe twice, then forget about it.
But it is important that you keep an eye on your competition to stay ahead of them.
Let me show you how to set up a simple system that takes 15 minutes a week and keeps you permanently informed.
You need a google sheets and access to any ai chat tool chatgpt, claude, gemini, or whatever you already use).
step 1: set up your tracking sheet
Create a google sheets with these columns:
competitor Name
website
last checked
what changed
new content
pricing changes
notes
Add your top 5 competitors, starting with the ones your clients compare you to most often or the ones whose names come up in your circle.

step 2: build your research prompt
Save this prompt somewhere you can reuse it weekly:
Research [competitor name] at [website url].
Check their:
homepage messaging (has anything changed?)
pricing page (any new tiers or price changes?)
blog/content (what are their last 3 posts about?)
social media (any major announcements?)
compare to this previous summary: [paste last week's notes]
give me only what changed. If nothing changed, say "no changes."
step 3: run it every week
Each Monday, run the prompt for each competitor.
Paste the results into your sheet.
After a month, you will have a clear picture of how your market is moving.
You will catch pricing changes and spot content trends before they become obvious.

what to do first
Pick your top 3 competitors right now.
Set up the sheet.
Run the prompt once today.
Then put a 15 minute block on your calendar every Monday.

📊 founder newsletter breakdown
Justin Welsh: the saturday solopreneur
Justin Welsh built a portfolio of one person businesses to over $5m per year in revenue.
His newsletter, the saturday solopreneur, goes out every saturday morning to 175,000+ subscribers.

his funnel
Welsh's growth engine is linkedin.
He posts daily short form content that drives people to his newsletter landing page.
He doesn’t have complex funnels or webinars.
He writes valuable content, people want more, so they subscribe.
The lead magnet is the newsletter itself.
And his paid products naturally funnel buyers into the newsletter through onboarding sequences.
how he monetize
Welsh does not take sponsors.
His revenue comes from his digital products:
2 of these are The Content Operating System and The LinkedIn Operating System both at $200.
Both are self paced courses that sell primarily through his newsletter and linkedin content.
He also runs periodic cohort launches that generate six figures in a single week.
The newsletter is the trust engine.
It delivers value every Saturday, stays top of mind, and makes the product launches feel like a natural next step rather than a cold pitch.

how you can replicate this
Pick one platform and go deep. Welsh owns linkedin. He does not try to be everywhere. Pick the one platform where your audience already spends time and become impossible to ignore there.
Make your newsletter the bridge between social and revenue. Free value on social, deeper value on email. Welsh's Saturday email is what turns casual followers into paying customers.
Build products that solve the exact problems your content surfaces. Welsh writes about solopreneur systems. His products teach solopreneur systems. Zero disconnect between free content and paid offers.
Keep the model simple. One email per week. One platform for growth. Two products. Welsh proves you do not need a complicated business to hit seven figures. You need consistency and a direct line to your audience.

end
📧 ready to build your own revenue generating newsletter?
🎯 No owned audience = you're renting space on someone else's platform Zero recurring revenue = starting from $0 every month
Want Your Newsletter Blueprint?
✅ Pick your $500+ monetization strategy
✅ Set up your first automated revenue stream
✅ Create content that converts browsers to buyers
🔗 Stay Connected:
Twitter (X) → https://x.com/itstreheart
Instagram → https://www.instagram.com/itstreheart/
YouTube → https://www.youtube.com/itstreheart/
P.S. Every day you wait is another day your competitors are building their owned audience while you're stuck hoping the algorithm shows your content.
Your newsletter could be earning $500+ by next month.
Catch you later,
Tre

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